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Workers’ Party will get on TikTok, with first video on former chief Low Thia Khiang, Latest Singapore News

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The Workers’ Party (WP) has began an account on video-sharing platform TikTok, and its first video on @thehammertok launched on Friday (Aug 5) stars former occasion chief Low Thia Khiang.

A 40-second video reveals Mr Low in Sengkang, the place he’s serving to out whereas Sengkang GRC MP Jamus Lim is on a fellowship within the United States. Mr Low, 65, is seen trying out the amenities of a playground in Anchorvale property, rocking a number of items of apparatus to ensure they’re safely secured.

He additionally checks an elevated bar and makes use of a step-up machine.

Aljunied GRC MP Leon Perera, who chairs the occasion’s media workforce, mentioned Mr Low was chosen to launch the occasion’s TikTok movies as he has performed a key function in “shaping [WP’s] collective culture and ethos”.

“While not currently an MP, Mr Low is a well established and respected political figure, having served in Parliament for almost three decades,” he added.

Mr Low stepped down as WP’s secretary-general in 2018 and didn’t contest the 2020 normal election, when he retired from politics as the longest-serving opposition MP.

During the Covid-19 disaster, Mr Loh additionally fronted a WP video to steer seniors to get vaccinated, talking in Teochew and Mandarin.

WP’s enterprise onto TikTok comes because the platform overtakes different social media like Facebook and Instagram to be the most-downloaded platform in Singapore over a minimum of the final two years.

App knowledge firm Sensor Tower mentioned 1.4 million folks in Singapore downloaded TikTok on Apple’s App Store or Google Play in 2020, whereas one other 1.1 million folks did so in 2021. Figures this 12 months are on observe to surpass a million.

Facebook stays the second most downloaded social media platform, with 888,000 downloads in 2020 and 960,000 in 2021. It is adopted by Instagram and Twitter.

WP’s TikTok account will likely be managed by Mr Perera, Sengkang GRC MP Louis Chua and youth wing president Nicole Seah.

The occasion mentioned it’s going to use the channel to supply the “dynamic, alternative and balanced political perspectives” that a lot of its youthful supporters say they need to see on social media.

“In the spirit of the social media platform, it will also exclusively provide more light-hearted content… to provide a human look at the individuals behind its leadership team,” WP mentioned.

Mr Perera mentioned it’s inevitable TikTok would play a larger function within the political enviornment sooner or later.

Ms Seah mentioned: “Social media will continue to be a battleground for hearts and minds, but we are also mindful that this should be complementary to traditional on-the-ground efforts instead of being the centre of political engagement.”

Other political events, such because the Singapore Democratic Party and the Progress Singapore Party, have within the final three years additionally joined TikTok.

The ruling People’s Action Party doesn’t have a celebration account, however a minimum of 15 of its MPs, together with Deputy Prime Minister Lawrence Wong and Health Minister Ong Ye Kung, have accounts that they replace repeatedly.

TikTok lets customers sew movies of as much as 60 seconds.

Because of its algorithm, events can get extra publicity than Facebook or Instagram in the event that they use it proper, as posts present up on customers’ For You Page with out the customers having to comply with the events’ accounts.


Workers’ Party will get on TikTok, with first video on former chief Low Thia Khiang, Latest Singapore News.
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