Ohio State will get approval to trademark ‘The’ for merchandise
COLUMBUS, Ohio — Ohio State University has received its battle to trademark the phrase “The.”
The U.S. Patent and Trademark Office accepted the college’s request Tuesday. The faculty says it permits Ohio State to regulate use of “The” on branded merchandise related to and offered by means of athletics and collegiate channels, reminiscent of T-shirts, baseball caps and hats.
“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” stated Ben Johnson, the college’s senior director of media and public relations. He famous the college’s licensing and trademark program generates over $12.5 million a yr in income, which helps fund scholar scholarships and college packages.
Ohio State began pursuing a trademark in August 2019 after style retailer Marc Jacobs had filed an utility for the phrase a couple of months earlier. The firm and the college reached a deal in August 2021 that enables each events to make use of the branding.
The patent workplace rejected Ohio State’s preliminary utility, discovering the trademark appeared for use for “merely decorative manner” and as an “ornamental feature” that did not seem to perform as a trademark that may differentiate the gadgets from others.
Ohio State will get approval to trademark ‘The’ for merchandise.
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