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Now you’ll be able to even stroll ‘high’ on beer with Heinekicks! The world’s first beer-filled shoe by Heineken, solely 7 pairs to be out there in Singapore

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What occurs when one of many world’s most well-known beers meets with a celebrated shoe designer?

The reply is Heinekicks, the world’s first beer-filled shoe.

Beer to your sole

Designed in collaboration with famous shoe designer, Dominic Ciambrone, to rejoice the smoothness of Heineken®️ Silver. Heinekicks aren’t your on a regular basis shoe, however it’s not every single day you get to stroll on beer. pic.twitter.com/LefwD5X7if

— Heineken (@Heineken) August 2, 2022

And for beer aficionados in Singapore, the excellent news is that seven out of the one 32 pairs of Heinekicks to be produced, will likely be made out there later this 12 months.

“Walk on beer,” a latest advert from Heineken, which partnered with Dominic Ciambrone, also called The Shoe Surgeon.

The sneakers carry Heineken’s iconic inexperienced and crimson colors.

Not solely is the shoe’s translucent sole full of Heineken Silver, however every pair can be outfitted with a detachable bottle opener.

To rejoice the innovativeness of Heineken Silver, the corporate collaborated with Mr Ciambrone, recognized for creating customized sneakers for basketball legend LeBron James, DJ Khaled and musician Drake.

“Partnering with Heineken for the brand new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to mirror that. The shoe not solely embodies the power of Heineken® Silver however actually carries it. 

I can’t say I’ve ever designed a sneaker that comprises precise beer earlier than,” Mr Ciambrone stated in a media launch.

Dominic Ciambrone, aka the Shoe Surgeon. Twitter screengrab

Heineken created the idea along with BBH Singapore. The sneakers may even be made out there in Vietnam, Korea, Taiwan, India, and China.

And subsequent week, from August 11 onward, the sneakers will likely be on show on the Limited Edition Vault at 313@Somerset, and will likely be on sale on the finish of the 12 months.

The beer you’ll be able to actually take with you wherever you go known as Heineken Silver, which launched earlier this 12 months. The firm says Heineken Silver is much less bitter and has decrease alcoholic content material than its common brew.

“To create its extra-refreshing taste, Heineken® Silver is brewed using an ice-cold lagering process at -1° C. The result? An accessible & unique 4% premium lager with a crisp and subtle finish with the signature fruit aroma of Heineken® Original, that everyone can enjoy. Now, that’s Extra Fresh, For Real!” the corporate’s web site reads. /TISG

Singapore beer NEWBrew from recycled rest room water makes a splash across the globe!

The put up Now you’ll be able to even stroll ‘excessive’ on beer with Heinekicks! The world’s first beer-filled shoe by Heineken, solely 7 pairs to be out there in Singapore appeared first on The Independent Singapore News – Latest Breaking News


Now you’ll be able to even stroll ‘high’ on beer with Heinekicks! The world’s first beer-filled shoe by Heineken, solely 7 pairs to be out there in Singapore.
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