Hawkers and retailers in Tiong Bahru and Tanjong Pagar to checklist merchandise on Lazada market, Latest Singapore News
After dealing with the onslaught of Covid-19 like most companies, Ms Javis Wong, who owns a store at Tiong Bahru Market, additionally needed to cope with lowered foot visitors when some parking areas have been eliminated.
In an try to spice up gross sales, the 52-year-old might be one in all practically 50 heartland hawkers and retailers from the market in addition to Tanjong Pagar Plaza Market and Food Centre to checklist merchandise on e-commerce platform Lazada within the coming months.
Ms Wong, whose clothes and trend equipment enterprise is half of what it was pre-pandemic, mentioned: “Everyone is going online, maybe there’s a chance that it will help. I want to try.”
Lazada goals to launch the Tanjong Pagar-Tiong Bahru Marketplace with merchandise akin to meals, garments and well being merchandise in October this 12 months, and to carry on board extra retailers from over 350 stalls at each places.
It is the third such partnership for Lazada, who additionally labored with One Kampong Glam and Radin Mas SMC to launch marketplaces in April and May respectively, involvinghundreds of heartland companies.
According to a Lazada spokesman, the One Kampong Gelam Marketplace generated 5 determine gross sales inside the first three months.
Lazada chief govt Loh Wee Lee, Tanjong Pagar Plaza Market and Food Centre Association chairman Quek Tai Yong and Tiong Bahru Market Hawkers’ Association chairman Loh Teck Seng signed a memorandum of understanding at Tiong Bahru Market to launch the initiative on Friday (Aug 5).
According to Mr Quek and Mr Loh, about half of the taking part stallholders are above the age of 60 and never tech-savvy.
Mr Quek, 69, who runs a fish maw soup stall, mentioned he joined the initiative to maintain up with the instances.
“I joined because I believe in lifelong learning,” he mentioned in Mandarin. “Some stallholders in their 40s and 50s don’t know how to use these platforms too but it’s important to learn.”
For the primary 90 days after stallholders checklist merchandise on Lazada, they are going to obtain coaching on every part from product images to optimising the names for his or her listings, in addition to when to launch promotions.
But one potential hurdle is that each one coaching and technical assist might be offered in English, which worries stallholders like Mr Gan Beng Chong, 66, who doesn’t converse the language.
The clothes retailer proprietor mentioned in Mandarin: “It would be best if they have training in Chinese as well because most of the shop owners in the market are Chinese-speaking, we’re not good at speaking English.”
He plans to ask different retailers who’re bilingual for assist, though he doesn’t wish to hassle them an excessive amount of.
Minister within the Prime Minister’s Office Indranee Rajah, who can be adviser to Tanjong Pagar GRC Grassroots Organisations, mentioned on the signing that the initiative goals to carry the big selection of distinctive merchandise at each markets to a broader clientele.
Mr Loo Lian Seng, 57, mentioned he plans to checklist area of interest kitchenware akin to hand-painted rooster bowls, charcoal stoves and wood rice barrels from his storeselling kitchenware and home goods to face out from the gang and appeal to extra clients.
“I hope it will not be a one-time purchase that they forget about,” Mr Loo mentioned. “Hopefully, they will come down to collect and see more things in the store.”